Building zero-handoff workflows

The best brief is the one the client didn't know they needed to write. Our job is to ask the questions that surface it.

The Setup

We start every engagement with a two-hour discovery session — not to gather requirements, but to pressure-test assumptions. Nine times out of ten, the stated problem and the real problem are different.

Content strategy and visual design are the same discipline viewed from different angles. Separating them is why so many websites look good in Figma and read poorly in the browser.

The Result

Content strategy and visual design are the same discipline viewed from different angles. Separating them is why so many websites look good in Figma and read poorly in the browser.

• Content strategy and visual design are the same discipline viewed from different angles. Separating them is why so many websites look good in Figma and read poorly in the browser.
• Typography does most of the heavy lifting in a design system. Get the type scale, line-height, and measure right, and everything else becomes easier to compose.

Every project teaches you something about the next one. The studios that document those lessons compound their advantage over time.